Square Enix's Play Arts ~Kai~ action figures recreate the heroes and villains of some of today's top video games, and in March they turned their attentions to WBIE's best-selling Batman: Arkham Asylum with the best-selling Toy product to comics retailers, the Batman: Arkham Asylum Play Arts ~Kai~: Batman Action Figure. The manufacturer's matching Batman: Arkham Asylum Play Arts ~Kai~: The Joker Action Figure ranked #2 for the month..
Bowen Designs had a strong month in March with five of their Marvel Comics statues in the top ten — the Thor Classic Action Figure ranked #3, the Iron Man Hydro Armor Statue ranked #5, the Goliath "New Uniform Version" Statue ranked #6, the Hawkeye Museum Pose Statue ranked #7, and the Annihilus Statue ranked #8.
DC Direct had two products in the top ten, led by the StarCraft Premium Series 2 Action Figures at #4. Also in the top ten was the Batman: Black & White: Mike Mignola Variant Statue at #9.
Rounding out the top ten was Kotobukiya's X-Fore: Archangel Fine Art Statue at #10.
TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in March 2012
| DOLLAR RANK |
QTY RANK |
ITEM CODE |
DESCRIPTION | VENDOR |
| 1 | 1 | AUG118148 | BATMAN ARKHAM ASYLUM PLAY ARTS KAI BATMAN AF | SQU |
| 2 | 2 | AUG118149 | BATMAN ARKHAM ASYLUM PLAY ARTS KAI JOKER AF | SQU |
| 3 | 7 | JUL111881 | THOR CLASSIC ACTION STATUE | BOW |
| 4 | 10 | DEC110338 | STARCRAFT PREMIUM SER 2 AF | DC |
| 5 | 20 | DEC108207 | IRON MAN HYDRO ARMOR PX STATUE | BOW |
| 6 | 22 | MAR118190 | GOLIATH NEW UNIFORM VER PX STATUE | BOW |
| 7 | 25 | AUG111820 | HAWKEYE MUSEUM POSE STATUE | BOW |
| 8 | 28 | DEC108206 | ANNIHILUS PX STATUE | BOW |
| 9 | 4 | NOV110251 | BATMAN BLACK & WHITE STATUE MIKE MIGNOLA VARIANT | DC |
| 10 | 27 | AUG111850 | X-FORCE ARCHANGEL FINE ART STATUE | KOT |
| 11 | 3 | SEP111716 | TEKKEN 2 TT CHRISTIE MONTEIRO BISHOUJO STATUE | KOT |
| 12 | 23 | JAN121770 | MARVEL UNIVERSE 6-IN AF ASST 201202 | KEN |
| 13 | 5 | JAN120394 | BATMAN BLACK & WHITE STATUE BY SAM KIETH | DC |
| 14 | 34 | DEC111695 | MARVEL UNIVERSE 6-IN AF ASST 201201 | KEN |
| 15 | 59 | APR111862 | SW DARTH TALON STATUE | GEN |
| 16 | 65 | JUN111900 | PROFESSOR X STATUE | BOW |
| 17 | 55 | APR111735 | MARVEL X TOKIDOKI FRENZIES 30PC BMB DS | TOK |
| 18 | 18 | NOV111472 | MARVEL MINIMATES SERIES 43 ASST | DST |
| 19 | 9 | JUN118187 | SW 501ST CLONE TROOPER PX ARTFX+ STATUE 2PK | KOT |
| 20 | 89 | JAN121715 | NARUTO SHIPPUDEN MININJA BMB DISPLAY | TOY |
| 21 | 39 | DEC110587 | HALO REACH SERIES 6 AF ASST | TMP |
| 22 | 8 | DEC110335 | AME COMI WONDER WOMAN REPAINT PVC FIGURE | DC |
| 23 | 98 | DEC110336 | GREEN LANTERN HAL JORDAN VS PARALLAX STATUE | DC |
| 24 | 77 | DEC111696 | MARVEL UNIVERSE AF ASST 201109 | KEN |
| 25 | 11 | FEB121637 | DOCTOR WHO CHAR BUILDING 11 DOCTOR MINI FIG SET | UND |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.
Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.